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Design og arkitektur Norge Design and Architecture Norway

Inclusive Design - a people centred strategy for innovation

A practical introduction to Inclusive Design for Businesses & Designers - how to get started!

Innovation for all 2016

Design is good for business, but how do you achieve excellence? One answer is to take a people-centred approach. We call this Inclusive Design and in the last few years, this practice has become one of the leading 21st century tools for innovation – used by governments, the public and the private sector. This is a kickstarter discipline for developing highly creative, future-focussed, inventive ideas that are relevant to your users, customers and the wider community.

We will showcase and teach beginner and advanced methods at our European Innovation Workshops in Inclusive Design held on 12-13 May 2016 in Oslo. Our conference partner is the Helen Hamlyn Centre for Design at London’s Royal College of Art – a global centre of excellence in Inclusive Design and the aim of the event is to show how inclusive design can be used as a people-centred strategy for innovation. The Norwegian Centre for Design and Architecture is organising the conference for the fifth time, building on four highly successful events in 2008, 2010, 2012 and 2014.

The conference will consist of inspirational lectures and interactive workshops from global leaders in the field from the US, across Europe and Japan. Each speaker and workshop leader has been handpicked from across different sectors to share their knowledge and experience, and to inform and inspire you.

This is not a static conference where you are just talked at – the focus is on delivering a dynamic experience, exchanging knowledge and building your individual and professional competence. You will learn practical methods that you can use the very next day and experience two half-day intensive workshops that will be masterclasses in innovation and creativity – all using a people-centred approach.

This year we are addressing pressing global challenges around everyday and welfare technology, active ageing and sustainable innovation in the public sector. There will be a focus on how to meet current and future challenges facing society, and how to heighten your innovation capability through design methodology. We will focus on diversity – going beyond notions of age and ability to look at a variety cultural, social, and economic issues. The workshops will cover development and design processes across sectors, industries and design disciplines. The conference is relevant to business, public sector, academia and the design and architecture industry.

Why participate?

By attending the workshops you will learn from international experts from different fields and get an introduction to inclusive design methodology and creative management around customer insight. You will participate in practical exercises and we have built in great networking opportunities with an interdisciplinary, international and professional crowd. The conference will be of value to you whether you have a little experience or more advanced knowledge of people-centred design.

As a participant, you will:

  • Heighten your innovation capability
  • Develop your abilities to work with users and customers
  • Connect to a network of like-minded individuals
  • Undergo practical experience of inclusive design in action
  • Hear about global case studies to inspire you
  • Receive course material and a copy of the book Innovating with people – the Business of Inclusive Design containing tools and methods to get you started
  • Receive a course certificate


Read about the speakers and workshop facilitators here

Day 1 – May 12
09.00-09.30: Registration & coffee

09.30-09.35: Welcome by Trude Gomnæs Ugelstad, Executive Director at DOGA

09.35-09.50: Opening speech by Minister of Children and Equality Solveig Horne

09.50-10.10: What I know for sure. Jackie Marshall-Cyrus, Innovate UK
Her talk will focus on innovation for independent living, one of the important challenges for the next century and inspire us to change our mindset related to active ageing.

10.10-10.30: The learner in us all. Johan BrandKahoot!
Johan will discuss the student centred design strategy that laid the foundation for building the worlds fastest growing learning brand. How having an inclusive design approach was a key business strategy that lead to Kahoot! becoming the platform that made social game based learning possible in classrooms today.

10.30-10.50: Break

10.50-11.10: Andrea SiodmokPolicy Lab and UK Government’s Cabinet Office
She will discuss how people-centred and inclusive design methodology can support innovation in the public sector and present inspiring examples and cases from the UK.

11.10-11.30: Keiji KawaharaInternational Association for Universal Design
Keiji Kawahara will present a range of cutting-edge Japanese ideas in everyday technology, from household products and independent living solutions to advanced robot technology. Keiji will describe how globally-renowned brands such as Toyota, Panasonic and Toto see inclusive design as a people-centred strategy for business and innovation.

11.30-11.50: Humanizing Technology – From Usability and UX to Empathy and EX. 
Anne Stenros, Aalto University
In the advent of the fourth industrial revolution, advanced robotics, ever increasing digitalization and the growing role of Big Data and AI the meaning of design is going to change. Translating complex to simplex and transforming usability to empathy will take design to the next level: to the h2h-business, heart-to-heart approach and eventually designing for emotions.

11.50-12.00: Kick-off: workshops 
Rama GheerawoThe Helen Hamlyn Centre for Design at The Royal College of Art

12.00-13.00: Lunch

13.00-16.00: Parallel workshops
Workshop 1:

Creative Leadership: achieving design excellence, Rama Gheerawo & Jeremy Myerson

Workshop 2:
Everyday technology and inclusive design, Stephen Wilcox & Sean Donahue

Read more about the workshops here

19.00-20.00: Refreshments & mingle at Restaurant SüdØst (optional)
20.00-00.00: Networking dinner at Restaurant SüdØst (optional)

Day 2 – May 13
09.00-09.30: Light breakfast

09.30-12.30: Parallel workshops
Workshop 1:
Creative Leadership: achieving design excellence, Rama Gheerawo & Jeremy Myerson

Workshop 2:
Everyday technology and inclusive design, Stephen Wilcox & Sean Donahue

12.30-13.30: Lunch

13.30-13.50: Stop Doing Good and Start Doing… 
Sean Donahue, Art Center College of Design in Pasadena
This presentation will focus on a series of frameworks for supporting social design in non-western contexts using design examples from East LA and East Africa (Uganda), taking inclusive design beyond developed economies and into the global context.

13.50-14.05: Aina Strand
Project Manager, Strategy for Active Ageing at Helse- og omsorgsdepartementet

14.05-14.45: Summary: Workshops
Rama GheerawoThe Helen Hamlyn Centre for Design at The Royal College of Art

14.45-15.05: Former State Secretary Astrid Nøklebye Heiberg

15.05-15.30: Summary: Innovation for all 2016
Jeremy MyersonThe Helen Hamlyn Centre for Design at The Royal College of Art

15.30- Finish - Bubbles and celebration!

Dan Formosa speaking at Innovation for all 2014. Photo: Johnny Syversen

From one of the workshops at Innovation for all 2014. Photo: Frank Rønning

Dan Formosa speaking at Innovation for all 2014. Photo: Johnny Syversen